Tourism and Travel: Destinations / Provide Visitor Information

Tourists are travelling the world in greater numbers than ever before, seeking immersive cultural experiences. This massive rise of tourism has raised issues of social and cultural sustainability in the world’s global cities. At the same time, smaller cities and rural communities struggling with increasing urbanization and the loss of traditional industries could benefit from increased tourism. Smaller cities and communities are uniquely well-suited to hosting tourists seeking authentic connection with local cultures. Locally led, collaborative efforts to build creative tourism industries have the possibility to reinvigorate struggling communities. Creative tourism offers the opportunity to build socially and culturally sustainable channels for growth that benefit locals and visitors alike. Creative Tourism in Smaller Communities examines the processes, policies, and methodologies of creative tourism, paying special attention to the ways creative and place-based tourism can aid sustainable cultural development. With topics ranging from placemaking through food to the cultural impacts of cruise travel, and from catalyzing creative tourism to creating resiliency, this collection offers a wide range of theoretical and practical perspectives from a variety of experts. Creative Tourism in Smaller Communities offers a bold vision for the future of tourism worldwide.

This accessible guide is an ideal reference for students and teachers of geography, politics, economics, and world history at all levels, as well as anyone wanting access to reliable information on any country of the world.

The broad topics covered include a description of the region and why it is a tourist destination; who visits The Great Ocean Road; managing tourism at the international level; managing tourism at the local level; how tourism benefits the region and some of the challenges that are subsequently created.

Geothermal features, Maori culture, the spa/health and wellbeing industry and the region’s spectacular lakes and forests are the attractions that draw around four million visitors a year to Rotorua. But is the industry sustainable economically, socially and environmentally? A range of strategies and management practices are focused on this very question.