Featured Library Resources *****
Featured Library Resources
This topic page relates to unit SIRXOSM003 Use social media & online tools, describes the performance outcomes, skills and knowledge required to establish a social media presence in a business. It requires an understanding of the use of social media tools and platforms to enhance customer engagement and market a business.
Featured eBooks
Marketing and Managing Tourism Destinations by ISBN: 9781351714815Publication Date: 2018Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.
Sustainable destination branding and marketing : strategies for tourism development by ISBN: 9781786394309Publication Date: 2020This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product.
Featured Reference eBooks
- A dictionary of social media
This dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking.
Featured Online Tools
- Marketing SoftwareMarketing software is a technology-based solution that helps businesses perform their marketing activities and related business processes. This type of software generally provides a suite of tools that help in the more effective implementation of ad campaigns. It can also assist those using the best text message marketing software tools to better connect to target audiences and successfully convert prospects into leads and potential sales. And once that happens, to get them to stay as customers long term.
- Marketing Automation ToolsMarketing automation is the software or a service that automates everyday marketing challenges, streamlines the workflow, and assesses the effectiveness of marketing campaigns. Such tools offer solutions for an array of marketing issues like generating leads, managing the pipeline, monitoring the interactions, supercharging marketing analytics, social media promotion, email advertising, and others.
Featured Streaming Video
- Introduction to Marketing
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Marketing is a key topic in a range of business, leisure and tourism courses. This fascinating program provides a clear introduction to the subject, giving students a sound understanding of the key concepts and techniques used within marketing. - Competitive marketing in tourism
The marketing and management of a destination is increasingly becoming extremely competitive worldwide. - Facing social media
It is important for every business to have an appropriate social media policy that is understood and adhered to. - Growth and Niche Markets in Tourism
Streaming video - A range of factors have led to tourism becoming one of the world's fastest growing industries. Tourism experiences have become more diverse in recent decades, in response to changing demands from the market.
Related Study Guides
Websites - **This page**
Websites
Social Media
- Tourism Australia - Use Social Media, getting the most out of your own social media channels.We’ve created a four-part video series looking at how the Australian tourism industry can get the most out of social media.
- Tourism Australia - Social Media Fact SheetSome facts from Tourism Australia on using social media to promote your tourism business.
- The Tourism Industry's Guide to Social Media Marketing (UK)Benefits and tips of using social media for your tourism business.
- Social Media for BusinessSocial media can help you to market your business and connect with your customers. On this page you'll find out about the different options available, and the pros and cons of using social media.
- The Role of Social Media in Tourism MarketingSocial media has changed every single aspect of our lives, including the way we consume. These developments have significantly affected businesses mainly through enabling new marketing strategies. Tourism, being one of the most vibrant sectors of the global economy, is undoubtedly a part of all these.
- Social Media and Tourism Marketing: A Match Made in Digital HeavenWhy social media is important to travel brands and how to use it to increase brand awareness and earn customers.
Marketing
- Brand TasmaniaOur mission is to inspire and encourage Tasmanians, and those who want to be Tasmanian, to quietly pursue the extraordinary.
- Tourism AustraliaTourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.
- Tourism Research AustraliaTourism Research Australia is a branch within Austrade. We are Australia's leading provider of quality tourism intelligence across both international and domestic markets. We equip industry with information to strengthen their marketing and business decisions. Our data underpin government tourism policy and help improve the performance of the tourism industry for the benefit of the Australian community.
- Tourism TasmaniaOur role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania
- Trip AdvisorTripadvisor, the world's largest travel platform*, helps 463 million travelers each month** make every trip their best trip. Travelers across the globe use the Tripadvisor site and app to browse more than 859 million reviews and opinions of 8.6 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to Tripadvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. Tripadvisor, the ultimate travel companion, is available in 49 markets and 28 languages.
