Hair and Beauty: Hair & Beauty Blog

Marketing and Promoting the Salon

Getting Yourself and Your Business Recognised in 2021

From the big strategies to small tips and tricks to try immediately, there are more ways than ever to market and promote your business in 2021. 

A few great ideas are:

• Registering for a free Google Business Account
• Set up an online booking system
• Use Canva to design a consistent visual profile of your business
• Use hashtags when posting on social media

It's also important to promote yourself as a stylist

Try some of the following websites and blogs:

• For new hairstylists
• Write yourself a hairstylist bio
• Build your clientele 

Some other great links to check out

• Social media marketing is so important in the salon business, so try to avoid these common mistakes
• Creating an effective marketing plan can help keep you on track, save time and boost your revenue
• Recommending products successfully can help you drive profits and retain customers

TasTAFE Library Resources for marketing and promotion in the salon environment

Check out our latest addition: Books from Grow My Salon Business - Book 2 is all about Marketing your business:

Grow 4 : Marketing : Engage communicate connect by Antony Whitaker

Call Number: 650.1 WHI

ISBN: 9781909480087

Publication Date: 2013

GROW 4: Marketing is about understanding that as an Owner/Manager ultimately your job is about developing a brand and the processes and systems needed to attract more clients, turn them into regulars and keep them as long as possible. This book gives you the tools and understanding needed to do that

 

Also in our collections:

 

Setting up Your Hair, Nail or Beauty Business by Julie Lee

Call Number: 646.72 LEE

ISBN: 9781326906665

Publication Date: 2017-01-02

Setting up a hair, nail or beauty business can be a confusing and daunting process. This book will guide you step by step in a clear, methodical way. So whether you're going mobile, starting a home-based business, renting space in an established salon or setting up a salon of your own, let me help you make sense of it all and get it right from the start.

 

Successful Salon and Spa Management by Edward Tezak; Terry Folawn

ISBN: 9781435482463

Publication Date: 2011-01-12

Creating a salon or spa from scratch can be a daunting task. Successful Salon and Spa Management, Sixth Edition cuts through the confusion and provides you with a clear understanding of what it takes to run a salon or spa. From understanding the differences in what type of salon or spa you want to open, all the way through financing and operating for profit, you will learn the ins and outs of building a business and keeping it productive. Whether you are a student or a practicing professional, Successful Salon Management, Sixth Edition will put you on the right track to salon ownership and profitability.