Tourism and Travel: Tourism & Travel Blog

Tourism and Travel Blog - Attack of the Technology Abbreviations, May 2024

Dear all,

Welcome to my blog on AI, VR, AR and its impact on Tourism.

To expand the abbreviations for you ... AI = Artifical Intelligence, VR = Virtual Reality and AR = Augumented Reality

Behind these simple two letter abbreviations is a massive amount of technological change in the Tourism Industry. I decided to do a little bit of searching in the TasTafe Library Tourism & Hospitality Journal databases and found some fasinating current research into how AI, VR and AR are being used in many areas of the Tourism and Hospitality industry.

This change in the industry is varying in its impact and how we interact with it to promote or use a tourism product.

From innovation in tourism supply chains, personalising a hotel guests experience using AI, enhancing experiences at hertiage sites with AR to the impact of social media influencers on travel decisions and the analysis of TripAdvisor data to support destination management.

"Famed Hitachi Poster: Technology in Action" by hitachi_data_systems is licensed under CC BY 2.0.

To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/?ref=openverse.

There is so much research out there and I went a bit crazy with journal citations, but the following articles will give you a good appreciation of how much technological change is happening in the industry and how suddenly you will see it's impact in areas you never thought possible.

Hope you find this information interesting and don't get information overload.

Remember, take a break from technology ... actually that sounds like a good blog topic, technology detox.

Signing off, Greg.

Selected AI, VR, AR Journal Articles

Avilés-Sacoto, S. V., Harrison, J., & Valencia-Vallejo, J. L. (2023). Technology Innovation in Tourism Supply Chains: Opportunities and Barriers to Adoption in the Post-COVID World. Journal of Quality Assurance in Hospitality & Tourism, 1–29. https://doi.org/10.1080/1528008X.2023.2293142 

Bulchand-Gidumal, J., William Secin, E., O’Connor, P., & Buhalis, D. (2023). Artificial intelligence’s impact on hospitality and tourism marketing: exploring key themes and addressing challenges. Current Issues in Tourism, 1–18. https://doi.org/10.1080/13683500.2023.2229480 

Jiang, S., Moyle, B., Yung, R., Tao, L., & Scott, N. (2023). Augmented reality and the enhancement of memorable tourism experiences at heritage sites. Current Issues in Tourism, 26(2), 242–257. https://doi.org/10.1080/13683500.2022.2026303 

Jiang, X., Deng, N., & Zheng, S. (2023). Understanding the core technological features of virtual and augmented reality in tourism: a qualitative and quantitative review. Current Issues in Tourism, 26(21), 3444–3464. https://doi.org/10.1080/13683500.2023.2214847 

Jingen Liang, L., & Elliot, S. (2021). A systematic review of augmented reality tourism research: What is now and what is next? Tourism and Hospitality Research, 21(1), 15-30. https://doi.org/10.1177/1467358420941913 

Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: the role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823–843. https://doi.org/10.1080/13683500.2021.1895729 

Siegel, L. A., Tussyadiah, I., & Scarles, C. (2023). Cyber-physical traveler performances and Instagram travel photography as ideal impression management. Current Issues in Tourism, 26(14), 2332–2356. https://doi.org/10.1080/13683500.2022.2086451 

van der Zee, E., Bertocchi, D., & Vanneste, D. (2020). Distribution of tourists within urban heritage destinations: a hot spot/cold spot analysis of TripAdvisor data as support for destination management. Current Issues in Tourism, 23(2), 175–196. https://doi.org/10.1080/13683500.2018.1491955 

Wang, P. Q. (2024). Personalizing guest experience with generative AI in the hotel industry: there’s more to it than meets a Kiwi’s eye. Current Issues in Tourism, 1–18. https://doi.org/10.1080/13683500.2023.2300030 

Wut, T. M., & Ng, M. L. P. (2024). Virtual Reality and Augmented Reality of Tourism Research: A Review and Research Agenda. Journal of Quality Assurance in Hospitality & Tourism, 1–24. https://doi.org/10.1080/1528008X.2024.2338774 

Yu, J., Kim, S. (Sam), Hailu, T. B., Park, J., & Han, H. (2024). The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention. Current Issues in Tourism, 27(3), 464–478. https://doi.org/10.1080/13683500.2023.2165483 

Library Books & Journals

Gamification for Tourism by Feifei Xu (Editor); Dimitrios Buhalis (Editor)

ISBN: 9781845418229

Publication Date: 2021-05-10

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Tourism Information Technology by Zheng Xiang; Pierre J. Benckendorff; Pauline J. Sheldon

ISBN: 9781786393432

Publication Date: 2019-04-08

This third edition of Tourism Information Technology provides a contemporary update on the complexities of using information technology in the tourism industry. It examines IT applications in all sectors including airlines, travel intermediaries, accommodation, food service, destinations, attractions, events and entertainment. Fully updated throughout and organized around the stages of the visitor journey, the book reviews how tourists are using technologies to support decision making before their trip, during their travels and at the destination. It: - Provides comprehensive and up to date coverage of all key topics in tourism information technologies - Covers new areas such as (among others) augmented and virtual reality, robotics, smart destinations, disruptive innovation and the collaborative economy, crowdsourcing for sustainability, online reputation management and big data - Incorporates a wealth of pedagogic features to aid student learning, including key models and concepts, research and industry insights, case studies, key terms, discussion questions, and links to useful websites. Accompanied online by instructor PowerPoint slides, multiple choice questions and further case studies, this book provides a comprehensive and learning-focused text for students of tourism and related subjects.

ETourism Case Studies: by Dimitrios Buhalis (Editor); Roman Egger (Editor)

ISBN: 9780750686679

Publication Date: 2008-10-23

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

 

Link to full collection of Hospitality, Tourism & Events Journals (Taylor & Francis)

This link lists the full number of journals in the Tourism, Hospitality and Events subject area that TasTAFE has full access to the content.

Clickview

Travel and Tourism : Technology in Travel and Tourism

As in any industry, technology has made a significant difference to the approach and behaviour of both customers and providers of travel and tourism products and services. This film is aimed at students of Travel and Tourism at FE level, and explores various ways in which technology has changed, and continues to change, this important industry, which is a critical contributor to the UK economy. It explores the role of technology, impacts of technology, customers and information, and finishes with a case study of Lo-Q, a UK company involved in developing technological systems that aim to minimise queuing in theme parks. For students of Travel and Tourism at senior secondary and FE levels, this resource provides an excellent overview of some of the more important ways in which technology has transformed an industry.

Web articles

• A systematic review of virtual reality in tourism and hospitality: The known and the paths to follow 
• How to use augmented reality (AR) in the tourism and hotel sector 
• INTREPID CO-FOUNDER BACKS THE PINTEREST OF TRAVEL APPS  An Aussie start-up is getting ready to launch a new social media platform designed for travel-specific content, thanks to a whopping investment from intrepid co-founder Darrell Wade’s seed investment program.  
• Amadeus and Microsoft form strategic partnership to drive future innovation in travel Amadeus and Microsoft announce a global strategic partnership that will harness cloud technology to innovate and explore new products and solutions and create smoother travel experiences in the future. 

AI and Tourism YouTube Videos

Generative AI's Impact on the Travel Industry 

The New Era of Travel: Unlocking Tourism's Potential with AI