Hang on, please don't let your eyes glaze over and switch off. Statistics are your friend in Tourism. Statistics help you make decisions about many aspects of tourism businesses from forecasting when you need extra staff for busy periods, where people are going, to what people are spending their money on, and responding to the latest travel or food trend.
Below are a collection of resources to illuminate these benefits and to get you thinking about how you also can make statistics your friend (horn-rimmed glasses and pocket protector are optional).
"Number of tourist departures per 1000 people, OWID" by Our World In Data is licensed under CC BY 3.0.
A world first in tourism research gives industry the edge | University of Tasmania
Tourism Insights Conference 2024 - Office for National Statistics (UK)
Using data to help drive Tourism Growth
Why you should love statistics / Alan Smith, 2016
Search results | Australian Bureau of Statistics (abs.gov.au)
Tourism Research Australia | Tourism Research Australia
The UN Tourism Data Dashboard | Tourism Data (unwto.org)
Visitor Statistics - Tourism Tasmania Corporate
Volo, S. (2020), "Tourism statistics, indicators and big data: a perspective article", Tourism Review, Vol. 75 No. 1, pp. 304-309. https://doi.org/10.1108/TR-06-2019-0262
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